The Berlin artist, who, in protest against rampant construction, put up billboards advertising fake real estate projects, received over 200 calls from potential investors who did not understand the humor.
Three billboards appeared six weeks ago throughout Berlin, announcing new luxury buildings in the desired locations. “In stock 2021,” – said in the pictures. “Without a commission, come back now.” They list the number of Berlin to contact.
From a distance, advertising seems reasonable, but if you look closely at the images depicting how the new properties will look, strange details will appear. Horses are hiding among the buildings, sweeping the streets in the suburbs, and mature trees sprout from the terraces.
An accurate imprint gives a clearer hint of reality. The project is led by Despret Development architects and Sharck Immo real estate agents, a pun on the German myth or hired sharks for slum dwellers.
In a city where investors are trying to get part of the fast-growing real estate market, fake ads have found their lives. Since its founding, Dorothea Nolde, the artist who worked on the project, has received up to six calls a day from interested buyers.
“There was a great need for these three events,” said Nold, 37 years old. – Many visitors contacted Berlin, but they did not live here and were looking for something to buy.
“Some people seem to have only seen the phone number and blocked the rest of the image,” she said.
Most of the callers were from Germany, but potential investors from such distant countries as Hong Kong and Australia, as well as from Great Britain, Sweden and Norway, also heard us. The response reflects a desperate struggle to invest in Berlin’s rapidly growing real estate market, she said.
“Currently, there are many competitors for the purchase of apartments,” said Nold, adding that some potential buyers were madly contacted three times in a row, fearing the sale of apartments before seeing them.
“It seems that some people want a piece of work,” she said. “I was surprised by the number of callers who wanted to buy an apartment, regardless of details, they said they would take it, whatever.
Nold, whose work explores the interaction of architecture and urban communities, deliberately places stickers in places, if they are real, it will cause great anger.
One of the largest garden projects in Berlin, Prinzessinnengarten, which is currently trying to secure long-term land lease from the city authorities.
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